WOW Factor: What Your Customer Wants

So, you’ve have a bad experience with a local business…what’s next? If you’re like most of us you tell 10 other people (whether you know them or not) and they will tell others. No matter the size of your firm, this is not a good story for anyone in business. My friend Ron McDaniel, CEO of Buzzoodle “Buzz” Marketing did a good job noting some of the WOW Factor killers.

The WOW Factor is much more than just providing a product or service. It makes the difference in how your customers value both you and your business. Building customer loyalty is not about flashy customer commitments in your marketing messages or solving problems as things go wrong. The WOW Factor is about consistently meeting and exceeding your customers’ expectations. It's about providing the right customer experiences from the get-go, through a consistent and successful effort to understand our customer’s needs and keeping our promises. The “right” customer experience doesn’t just happen. It takes planning and flawless execution.

At Action Coach of Akron Canton we often say, “Under promise and always over deliver”. It’s the essence of the WOW Factor.